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Details for Linkedin - Become a Digital Advertising Specialist [AhLaN]
Created by Ratio: 1.00ThomasKhan 1 month ago 0   0
Miscellaneous : Other quality : English
Linkedin - Become a Digital Advertising Specialist [AhLaN]



Course List


├── 01.Google Ads Essential Training
│   ├── 01-Introduction
│   ├── 02-Pay-Per-Click Advertising
│   ├── 03-Before Getting Started
│   ├── 04-Getting Started with Ads
│   ├── 05-Researching Your Keywords
│   ├── 06-Targeting with Keywords
│   ├── 07-Creating Your First Google Ads Campaign
│   ├── 08-Creating Your First Advertisement
│   ├── 09-Advanced Advertising Tracking
│   ├── 10-Monitoring Your Advertisements
│   ├── 11-Key Optimization Strategies
│   └── 12-Conclusion
├── 02.Building an Integrated Online Marketing Plan
│   ├── 01-Introduction
│   ├── 02-Find Your Business Strategy
│   ├── 03-Define Your Target Customers
│   ├── 04-Research Find What Your Customers Want
│   ├── 05-Clearly Identify Business Goals and Build Processes
│   ├── 06-Develop a Long-Term Marketing Plan
│   ├── 07-Turn Cookies into Customers
│   ├── 08-Measure and Modify Your Plan
│   └── 09-Conclusion
├── 03.Learning Google Tag Manager
│   ├── 01-Introduction
│   ├── 02-Work with Accounts and Containers
│   ├── 03-Using Built-in Tags
│   ├── 04-Work with Variables
│   ├── 05-Create Triggers
│   ├── 06-Control Versioning
│   ├── 07-Debug Your Tags
│   ├── 08-Use Custom HTML Tags
│   └── 09-Conclusion
├── 04.Digital Marketing Foundations
│   ├── 01-Introduction
│   ├── 02-The Digital Marketing Framework
│   ├── 03-Digital Marketing First Steps
│   ├── 04-Digital Marketing Key Concepts
│   ├── 05-Digital Marketing Hub and Spokes
│   ├── 06-Digital Marketing with Your Website
│   ├── 07-Digital Marketing with SEO
│   ├── 08-Digital Marketing with Paid Channels
│   ├── 09-Digital Marketing with Social Media
│   ├── 10-Digital Marketing with Email
│   ├── 11-Digital Marketing with Video
│   ├── 12-11 Analytics Skills
│   ├── 13-Additional Marketing Channels
│   ├── 14-Trends to Watch
│   └── 15-Conclusion
├── 05.SEO Foundations
│   ├── 01-Introduction
│   ├── 02-Overview of SEO
│   ├── 03-Keywords The Foundation of SEO
│   ├── 04-Content Optimization How Search Engines and People View Web Pages
│   ├── 05-Content Optimization Technical SEO
│   ├── 06-Long-Term Content Planning
│   ├── 07-Link-Building Strategies
│   ├── 08-Measuring SEO Effectiveness
│   ├── 09-Ecommerce Local and Mobile SEO Considerations
│   └── 10-Conclusion
├── 06.Content Marketing Foundations
│   ├── 01-Introduction
│   ├── 02-Creating a Content Strategy
│   ├── 03-Choosing the Right Topics
│   ├── 04-Producing Content
│   ├── 05-Optimizing Content
│   ├── 06-Distributing Content
│   ├── 07-Integrating Content
│   ├── 08-Measuring Content
│   ├── 09-Innovating with Content
│   └── 10-Conclusion
├── 07.Marketing Attribution and Mix Modeling
│   ├── 01-Introduction
│   ├── 02-Multi-touch Attribution Models
│   ├── 03-Marketing Mix Modeling
│   ├── 04-Incrementality and AB Testing
│   └── 05-Conclusion
└── 08.Learning to Write Marketing Copy
    ├── 01-Introduction
    ├── 02-Overview of Marketing Copywriting
    ├── 03-Writing Copy
    ├── 04-Writing for Various Media
    └── 05-Conclusion

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